This post is about two brands of juices available on the East African market: U-Fresh Juice and Fresh ‘n’ Juici.
The U-Fresh Controversy
The controversy about U-Fresh juice began in December 2014, when the Tanzanian Bureau of Standards (TBS) shut down a local juice factory belonging to U-Fresh Food Limited for producing substandard products.
Specifically, TBS cited that U-Fresh Food Ltd. failed to observe hygiene standards.
Furthermore, their juices contain super sugar, a product not certified for use in juices.
Super sugar is known to have harmful effects on children who are the main consumers of U-Fresh juice.
When TBS tested samples of U-Fresh juice, they found that they contained harmful bacteria.
This news went viral across the continent in what U-Fresh calls a targeted smear campaign with no basis in reality.
U-Fresh has since resumed production of U-Fresh juice in Tanzania, presumably now being in compliance with TBS juice production standards.
Fresh ‘n’ Juici
While I was shopping recently, I noticed something new at Nakumatt Prestige.
In a corner near the fresh produce area and the butchery, I saw a stall advertising ‘Fresh ‘n’ Juici’ juices.
More out of curiosity than anything else, I stopped by to taste some of the juice samples offered.
I tasted mango juice, passion juice, pineapple juice, tree tomato juice, and a number of juice cocktails.
Each juice I tasted was fantastic.
The juices were truly fresh as though they were made from only the sweetest, ripest fruit!
There was a wide choice of juices. The cocktails on offer were great combinations too.
The first day I tasted ‘Fresh ‘n’ Juici’ juices, I bought two flavors to take home with me—a juice cocktail containing tree tomato juice (for a friend who I was having over for dinner and who loves tree tomato juice) and a juice cocktail without tree tomato juice for myself.
Since then, I have bought a number of ‘Fresh ‘n’ Juici’ juices to take home, the last being a pineapple juice that I bought to mix with vodka.
None of them were disappointing!
Basic Info About Fresh ‘n’ Juici Juices
To tell you more about these juices, a liter of ‘Fresh ‘n’ Juici’ juice costs Ksh. 179.
The juices can last in the fridge for 2 days. After that, you either have to drink them right away or throw them out.
I hear they can last longer in the freezer. I have never tried this, though, so can’t vouch for it.
Some would say this is a downside of the product. To me, this is simply a true mark of the freshness of the juices.
After two days, or if left unrefrigerated, the juices become tangy just as freshly squeezed homemade juice would.
Not to worry, if you feel you cannot or do not wish to consume a liter of fresh juice in this amount of time, ‘Fresh ‘n’ Juici’ juices also come in half-liter packaging.
If you enjoy fresh juices and somehow do not have the time to make your own, this is definitely something you ought to look out for.
If you just generally like juice and always buy packet juice, how about putting something more nutritious in your body to get the full health benefits of fruit juice?
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I am in no way affiliated to the makers of this juice, but if they continue to make juice with the same consistency that I have experienced with them so far, these juices will definitely not let you down.
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Where Can You Find Fresh ‘n’ Juici Fruit Juices?
To try ‘Fresh ‘n’ Juici’ juice, make your way to Nakumatt Prestige, to the corner near the fresh foods section and the butchery.
I have never seen a ‘Fresh ‘n’ Juici’ stand at any other Nakumatt, but maybe I just wasn’t paying attention (Fresh ‘n’ Juici juices are also available in Kampala).
For other locations, please enquire at a Nakumatt near you.
Please let me know what you think if/when you try this product.
I wish you a great week.
Photo Credits: Wikipedia; freshanjuici.co.ke